TOTALÍSIMO was the agency in charge of the full organization of the inauguration of the Nevada Shopping Mall in Granada, from the creative idea to the production of the event and the hiring of artists.

The event was conducted by Carolina Cerezuela and the musical performances were in the hand of Estrella Morente, Merche and Ivet Vidal. Image promoters: Paulina Vega (Miss Universe), Mireia Lalaguna (Miss World), Patricia Yurena (Miss Spain) and Antonia Triviño (Miss Granada).